Privacy policy

Last updated: October 2026

Langs Automotive ("we", "us" or "our") is committed to protecting your privacy. This policy explains how we collect, use, store and protect your personal information when you visit our website or use our vehicle servicing and sales services.

1. Who we are

Langs Automotive Ltd, Unit 89, Condor Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne BH21 6SU. Telephone 01202 283359. Company registration number 14024216. We are the data controller for your personal data.

2. Information we collect

Identity data: your name.
Contact data: address, email address and phone number.
Vehicle data: registration number, make, model, mileage and service history.
Transaction data: details of the services or vehicles you buy, and payments.
Technical data: your IP address and browser type, which our web server logs automatically.
Marketing data: your preferences for hearing from us.

3. How we collect your data

Directly from you: enquiries, bookings, purchases, phone calls and emails.
Through our website forms: the booking form and the car sales enquiry forms.
From third parties where needed to provide a service, such as finance providers and the MOT database.

4. How we use your data

To book, carry out and manage servicing, repairs and vehicle sales.
To process payments and invoices.
To book and remind you of MOTs and services.
To answer enquiries and complaints.
To send updates or offers, only if you have agreed to receive them.
To run and improve our website, and to meet our legal obligations.

5. Our lawful basis

Contract: to provide the services you ask for.
Legal obligation: for example HMRC and MOT record-keeping.
Legitimate interests: running our business, including service reminders.
Consent: for marketing, which you can withdraw at any time.

6. Website forms

When you send a booking or an enquiry through our website, your details are emailed to us so we can reply, and you receive a short confirmation by email. A copy of each form submission is also kept securely on our web server for up to 12 months, so that no enquiry is lost if an email fails to arrive. Forms include basic spam protection, which uses your IP address for a short time to limit repeated submissions.

7. Sharing your data

We never sell your personal data. We may share it with:

Service providers who help us run the business, such as IT, email and website hosting, and payment processors.
Parts suppliers and MOT testing providers, where needed for your vehicle.
Regulators such as the DVLA and HMRC.

Anyone we share data with must keep it safe.

8. Cookies and third-party content

With your consent, we use Google Analytics to understand how our website is used and Google Ads to measure which adverts lead to calls and enquiries. Google processes this data on our behalf and may transfer it outside the UK under its own safeguards. Our website also shows a Google map of our location, which may set Google's own cookies once you allow it. Our Google rating and reviews are fetched by our server, so they don't place cookies on your device. You can change your choice at any time from Cookie settings; see our cookies policy for details.

9. How long we keep your data

Customer and service records: up to 7 years, for tax and service history.
Website form submissions: up to 12 months.
Marketing data: until you withdraw your consent.

10. Your rights

Under UK data protection law you have the right to access your data, correct it, ask us to erase it, restrict or object to how we use it, ask for it in a portable format, and withdraw consent at any time. To use any of these rights, call us on 01202 283359, write to us at the address above, or send us a message through the form on our website.

11. Security

We use appropriate technical and organisational measures to protect your data, including encrypted (HTTPS) connections to our website and restricted access to our records.

12. Changes to this policy

We may update this policy from time to time. The latest version is always on this page.

13. Contact and complaints

Questions about this policy or your data go to Robert Lang at the address above or on 01202 283359. If you're not happy with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.